The final sneak peak is the front of our new garment releasing this weekend.
Behind the Design…
The last release was focused on providing a simple logo garment for those of you guys looking for something simple in our store. This time we wanted to get back to our creative side but not in the typical illustration way we had developed Where’s My Hippo shirts around.
This time we focused on photography. To get started on this design, we rifled through a collection of old photos from 2008. Everything in this folder had been shot on a 1.3 megapixel Olympus digital camera. One of the shots was taken on a street (which shall remain nameless) in Beverly Hills, Los Angeles, CA. The palm lined streets of Southern California are as iconic as the stars on Hollywood Blvd. so shooting a good picture of them is pretty easy.
As we were scrolling through this album of pictures, we stopped on the picture used in this design. We ended up editing the image down to three colors and having it screen-printed on a black American Apparel California Fleece. Soft and warm.
Available for purchase exclusively through our online store, this weekend, Saturday evening October 12, 2013.